Stellastone · Zurich

Your product works.
Your institutional pipeline
doesn't.

Stellastone builds the commercial infrastructure that turns working digital asset products into institutional revenue. Not advice. A system.

Svetlana Sailer · Founder & BD Architect
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Svetlana Sailer – Founder of Stellastone
The Pattern

You've seen this before. You might be living it now.

You built something real. Institutional interest exists. But deals stall, BD hires underperform, and you're still the company's best salesperson. The problem isn't people. It's the absence of a system.

The stalled pipeline

Warm institutional interest keeps going cold. No framework to qualify, advance, or close it.

The failed BD hire

Expensive, produced nothing. Not because they were bad – because there was no system underneath them.

The founder bottleneck

The CEO spends 40% of the week on commercial conversations that should be handled by a machine.

The competitor wake-up call

Someone in your space just landed a major institutional mandate. The board is asking questions.

"Night and day difference since before she came."
Hendrik Ghys
Co-Founder & CEO, Thalex

"Batteries included – with fairly little guidance I get useful analysis back. Everything she's built for us is really well documented, and it's stuff that I can use even after the advisory ends."

Watch full testimonial
The Engagement

A system, not a slide deck.

Three phases. Each builds on the last. You enter through diagnosis, not promises.

Phase 1

Diagnostic & Blueprint

Forensic audit of your commercial infrastructure. Buyer landscape. Gap analysis. A 90-day activation plan you can execute.

3–4 weeks · Fixed scope
Phase 2

Commercial Architecture

Full GTM system: segmentation, qualification, pipeline discipline, institutional offer collateral, BD enablement, CEO reporting.

3–6 months · 2–3 days/week
Phase 3

Operating Partnership

End-to-end BD ownership from first contact to signed agreement. The institutional network deploys in service of that motion.

12+ months · Full engagement

Svetlana Sailer

Fifteen years across institutional finance and digital assets – from RBS and Société Générale to Gazprombank and Kraken. Both sides of the institutional table, fluently. Neither has to explain itself to me.

I don't advise. I build the commercial system and hand it to your team to run – or I deploy the network directly and own the BD motion end to end. The dependency on me ends by design.

At Thalex, I built the full institutional GTM engine from zero and took three institutional clients from first contact to term sheet within the engagement. The company had a system it could run independently. That is what this produces.

RBS Société Générale Gazprombank Switzerland Kraken Thalex

(Logos are trademarks of their respective owners and do not imply endorsement.)

15
Years across TradFi
and digital assets
Global
Switzerland, DACH,
EMEA
3
Languages: English,
German, Russian
"Most BD people fold at that moment. She did not."
Evgeny Poluektov
Head of Corporate Coverage, Gazprombank Switzerland
Managed Svetlana directly · 3 years
Read more

"For three years at Gazprombank (Switzerland) Ltd, I was Svetlana's direct line manager as Head of Corporate Coverage. She built a client portfolio across institutional and corporate counterparties – but what I remember most is what she did when a deal turned against her. She sourced a global commodities trader with +$10bn in annual turnover, negotiated a syndicated facility, and brought it to close. When the bank revised its pricing at the final stage and the client withdrew, she went back in and converted them anyway – composed, credible, and she won. If you need someone who can build institutional pipeline and hold a deal together when conditions turn against you, she is the right person."

If this sounds familiar,
we should talk.

One conversation to diagnose whether there's a fit. No pitch. No obligation. Just clarity.

Book a Diagnostic Call